BetGames and Entain reveal a new product vertical, Game Shows.

Exciting New Product

The collaboration between Entain and BetGames brings forward a unique live game show. The game show provides customers with an unrivaled experience set within a state-of-the-art studio.

As part of this landmark deal, BetGames will provide Entain with a total of three bespoke and unique game shows. The first is Starzle, kicking off the partnership and giving the group access to the industry’s first premium number-themed gameshow.

The products will be accessible across Entain’s renowned brand portfolio, with a direct integration onto Ladbrokes’ platform launching the partnership.

Game Shows is an innovative new product, featuring state-of-the-art technology and has been optimised for the Ladbrokes brand. The new vertical will introduce the industry-first number-themed gameshow, with a mix of both number-themed mechanics and card-based elements. It combines the ever-popular number draw mechanic with the drama of earning higher multipliers at the turn of a card. So, this bespoke game is sure to have broad appeal.

Entain is one of the industry’s largest sports betting and gaming groups, operating in both online and land-based sectors. The company’s extensive list of popular brands includes bwin, Coral, Ladbrokes, Sportingbet, Foxy Bingo, Gala, and PartyCasino.

The Impressions

The launch is an integral part of a series of developments that will see 2022 become the strongest launch year in the company’s history. BetGames will also expand its offered verticals from one to three, simultaneously enhancing its proposition and widening its reach.

“We’re absolutely delighted to partner with the Entain group,” said BetGames’ CEO Andreas Koeberl.

“This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.

“The Game Show product line is a carefully curated tier-one focused vertical,”  he added.

They’re extremely enthusiastic about it and are confident it will “appeal to many across the iGaming space.”

Head of Live Casino at Entain, Graciella Anthony thinks working closely with BetGames was a great experience. 

“Starzle is a long-term exclusive to Entain and is further testament to our ambition of being the home of live games shows and continuing to offer our customers the best and most exciting content in the marketplace.”

These milestone developments come on the back of the company successfully revamping its Lotto Reloaded studio in recent months. The flagship product is authorised across several key markets including those governed by the UKGC and MGA. The company also satisfies the regulatory requirements in a variety of South African jurisdictions.