On February 6, 2024, a news release announced that Evolution is in the process of acquiring another gaming brand. This time, however, it's not a software provider.
Instead, they are purchasing an innovative platform that combines live casino gaming with streaming, known as Livespins. It's an unusual, buy perhaps exciting move for the industry-leading company.
What is Livespins?
Livespins allows gaming streamers to incorporate their betting into the video stream, enabling viewers to place the same bets as the streamer automatically.
Gaming streamers have emerged as a significant force in the world of casino gaming, as many of you may be aware. For those unfamiliar with this phenomenon, these streamers capture their gameplay and broadcast it to an online audience, allowing viewers to share in their gaming experiences. It is worth noting that the most successful streamers can attract thousands of viewers simultaneously.
This concept aims to transform casino game streaming into a more communal experience where the success of the streamer translates to the players as well, creating an engaging dynamic for all involved.
Evo Takes Over
Evolution's acquisition of Livespins for EUR 5 million is expected to be finalized by the end of Q1 2024.
While Livespins primarily operates as a business-to-business service, players can anticipate seeing the platform integrated into Evolution-based brands like NetEnt, Ezugi, Red Tiger, and NoLimit City, offering an exciting new dimension to online casino gaming for those who enjoy watching casino streamers.
Todd Haushalter, Evolution's Chief Product Officer, expressed enthusiasm about the acquisition, highlighting how playing alongside a streamer presents a fresh approach to online casino gaming that aligns with their strategic vision. Recognizing the growing popularity of social casino streaming on platforms like YouTube, Haushalter emphasized the appeal of allowing players to engage directly with streamers from the Evolution lobby, underscoring the industry's awareness of evolving player preferences.