Playtech has signed a deal to provide its casino and live casino games to Greek operator Novibet.

Playtech has announced the launch of its Casino and Live Casino software with Novibet. This multi-market deal sees Novibet initially adding a dedicated Playtech Casino tab and Live Casino offering in Greece. The UK and Italy are to follow suit shortly thereafter.

Spreading Further Across Europe

Starting with the Greek market, Novibet will offer Playtech Casino content through a dedicated tab. The group will provide localized and branded tables to the requirements of Novibet. In addition to this, the operator will offer Playtech casino content through a tab called ‘Premium Slots.’

Yori Arami, commercial director at Playtech, commented on the partnership.

“We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry-leading casino and live casino content.

Our scale and distribution is a powerful offering for potential partners,” he noted. And this is “a great example of our commitment to partnering with fast-growing companies in fast-growing markets.”

More Exciting Developments

Nikos Olympitis, general manager at Novibet, also spoke about the agreement.

“We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”

Furthermore, Novibet will also benefit from access to the supplier’s integration-free suite of engagement tools. These have been designed to significantly enhance player retention.

This week Playtech has also announced the launch of its new Live Hindi Language Roulette table. It’s now available network-wide! Based in a dedicated, bespoke studio space, Hindi Language Roulette is hosted by native-speaking dealers. The game itself is built around classic Live Roulette play, including Playtech’s popular Lucky Dip and Bet Creator features.

The gambling technology company has been shortlisted in the Gaming Industry Community Awards 2020. It’s competing in the categories of Business Hero of the Year, Innovation, and Community Supplier.